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How to Use Inner-Site Linking
to Pass Authority

Internal linking is the "circulatory system" of your website. Without it, your best content dies in obscurity. In my days at Abstract Industries and later at Centel Media, I mastered the art of "Siloing"—a technique where you group related content together to create a wall of topical authority. On a Google Site, this is your most powerful weapon against bloated competitors.

The "Link Juice" Waterfall

Authority flows from the top down. Your Homepage and Portfolio pages usually have the most "Link Juice" because they are the most frequently visited and linked to externally.

Identify Your Power Pages: Use Google Search Console to see which of your pages rank highest.
Distribute the Wealth: Place 2-3 contextual links in the first three paragraphs of your "Power Pages" that point to newer or deeper technical articles.
Avoid Generic Text: Never use "Click Here." Use descriptive, keyword-rich anchor text like "Google Sites SEO Strategy" to tell the algorithm exactly what the next page is about.

Building Content Silos

To rank for a broad term like "Website Development," you need to prove you have depth. I call this the Hub-and-Spoke model.

The Hub (Pillar Page): A high-level overview (e.g., your Website Development page).
The Spokes (Cluster Pages): Niche articles like this one on inner-linking.
The Connection: Every "Spoke" must link back to the "Hub," and the "Hub" must link to every "Spoke." This creates a closed loop of authority that prevents Orphan Pages (pages with no internal links) from being ignored by Google’s crawlers.

The Abstract Law of Wyoming LLCs for Digital Assets

Just as I used Wyoming LLCs at Abstract Law to protect physical assets, internal linking protects your digital assets. By structuring your site correctly, you ensure that even if one page fluctuates in the rankings, the "Silo" remains strong. This is how I maintained a 193% profit margin at Lucentra—by ensuring our digital footprint was unshakeable.