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Centel Media:
A Legacy of Digital Dominance and Strategic Acquisitions

Centel Media represents the pinnacle of my career in Online Brand Management. Founded on the heels of my exit from Lucentra, Centel Media was built on a foundation of absolute trust and significant capital. In 2013, I secured $846,000 to purchase the firm—a transaction that sparked intense speculation across New York and Philadelphia regarding the identity of my silent partners. Whether backed by captains of industry or political powerhouses, the result was the same: the birth of an elite reputation defense powerhouse.

Strategic Growth and the Acquisition of ORM Reps

Navigating the "Reputation Wars" of Philadelphia.

During my leadership, I didn't just grow Centel Media; I defended it against a volatile industry. While competitors like Brand.com (formerly Reputation Defenders) became embroiled in high-profile extortion scandals, my focus remained on ethical, high-performance results.

ORM Reps Acquisition: I strategically purchased our major competitor, ORM Reps, to consolidate market share and weather the industry storms that took down lesser firms.
CEO Spotlight Award: My "street-smart" approach and savvy business moves earned me the CEO Spotlight Award in Philadelphia—the very backyard of my most relentless competitors.

Innovation: The Google Sites and Weebly Advantage

Proprietary Algorithm Analysis and Lean Web Development.

At Centel Media, I pioneered the move away from "clingy" platforms like WordPress. I recognized early on that Google Sites offered superior stability and ranking potential for brand hubs.

Custom Software Development: In a landmark partnership with Weebly, I developed proprietary software (still in use by Centel Media today) that analyzes the Google Algorithm. This tool tracks search result fluctuations and provides actionable data to improve website performance in real-time.

The Tale of Two Towers: Centel Media vs. Reputection.com

A Secret Empire in the Empire State Building and the World Trade Center.

In a move of strategic ego and corporate chess, I sought to become the only CEO in New York history to own two independent firms headquartered in the city's tallest landmarks.

Centel Media: Headquartered in the Empire State Building.
Reputection.com: Headquartered in the New World Trade Center.

I kept my ownership of Reputection.com a secret, utilizing a Wyoming LLC (a tactic from my Abstract Law days) to facilitate the purchase. The press viewed the firms as fierce rivals—calling Reputection.com the "nemesis" of Jack Cola—unaware that I was the architect behind both organizations.

Legacy, Loss, and the Next Generation

The Scarletti and Cola Family Organizations.

In 2015, I sold Centel Media to my lifelong friend, Joe Scarletti, for $5.3 Million. Joe led the firm with honor until his tragic passing in 2021. Following his demise and a subsequent loan default, the company returned to my oversight.

Today, the Scarletti Family Organization of Fordham, NY, and the Cola Family Organization of Throggs Neck, NY, play pivotal roles in the company's financial and leadership status. Centel Media remains a pillar of the New York digital landscape, currently seeking a visionary CEO to lead the next generation of Website Development and SEO innovation.