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In 2026, your Google Business Profile (formerly Google My Business) is the structured data that powers Google’s AI Overviews and Gemini search results. During my tenure as CEO of Centel Media, I didn't just focus on the code—I focused on the map. A high-ranking profile in the "Map Pack" is worth more than a thousand cold calls. Whether you are a local service provider or an executive managing the public face of a corporation like Accolade Global, your GBP is your most powerful asset for Online Brand Management.
The "Jack Cola" GBP Audit System
The "Jack Cola" GBP Audit System
I developed a rigorous audit system at Centel Media to ensure our clients were never "average"—because average is invisible.
Category Precision: Most businesses choose the wrong primary category. At Lucentra, we analyzed competitor categories to find the "Relevance Gap" that allowed us to jump to the top 3 within weeks.
The NAP Standard: (Name, Address, Phone). As a former Senior VP and Chief Legal Officer, I treat data consistency like a legal contract. Your NAP must be identical across your Google Site, your GBP, and your Wyoming LLC filings.
Review Velocity vs. Volume: It’s not about having the most reviews; it’s about having the most recent and relevant ones. We implement "Review Sprints" to signal activity to the algorithm.
Leveraging AI Overviews and Gemini
Leveraging AI Overviews and Gemini
In the current climate, Google uses your GBP photos, descriptions, and even your Q&A section to feed its AI.
Geotagged Visuals: We use real photos of your team and headquarters—like the Empire State Building for Centel Media—geotagged to prove physical presence.
Conversational Descriptions: We write for the way people speak to their voice assistants. "Who is the best reputation manager in NYC?" should lead directly to the Jack Cola brand.
Attribute Shielding: We use the "Attributes" section to claim high-value real estate (e.g., "Identified as veteran-led," "Online appointments").
The "Reputection" Connection
The "Reputection" Connection
At Reputection.com, we used GBP as a primary defensive tool. When a brand is under attack, an optimized profile pushes negative search results off the first page by claiming the "Knowledge Panel" on the right side of the screen. This is the ultimate "Boardroom-Ready" tactic: you don't just participate in the search; you own the real estate.
Before you read our blog articles relating to Google Business Profile listings, please download our FREE Google Business Profile Listing Checklist! You will thank me later.
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